Attention Business Owners:
What’s The Purpose Of Your Online Marketing And Website?
Well, some think the purpose of their website is to give information. Others think their website is to introduce their services to new or prospective clients. Still others think it’s to generate leads to follow up with.
Any or all of these purposes can be valid for online marketing and websites.
But…the bottom line is that any website and internet promotions should have one ultimate purpose: To get more clients!
GET MORE BUSINESS,
Particularly High Value Clients!
But…it’s been our experience that most online marketing and websites DO NOT accomplish this ultimate goal of their efforts increasing patient visits and billings.
Especially for cash patients, implants and other high value cosmetic and restorative cases.
After all, if your online marketing and website don’t get more business…why do all this in the first place?
Here’s a big problem with websites. Most doctors and their web designers don’t know how to construct a dentist specific site that actually GETS PATIENTS.
Here’s the sad truth:
Web designers are not trained or any good at promoting dental practices and high value patients.
Unfortunately, since dental practice owners and web designers are not experts in how to create response oriented marketing…virtually all dental practice websites are literally nothing more than electronic billboards or digital brochures that look nice…but don’t bring in patients!
Also, most dentists feel that if they “get a website up”, they’ve “done the job”, although we’re not always sure wat the “job” they think they’ve accomplished.
They mistake merely getting a site up online, for the REAL JOB of getting a website online that actually GENERATES PATIENTS!
Once they get the site up, they check it off their task list, and usually let it go practically forever, preferring to focus on other activities like running their practice.
All the while not understanding that they are wasting this potentially valuable asset, pouring time and money into a dark dental website hole.
Since you know “WHAT” your website SHOULD be for (GETTING MORE PATIENTS)…it’s the “HOW TO DO THAT” part, which most dentists have difficulty with.
There are over 30 marketing and conversion checkpoints for a dental website that you need to be aware of.
Question, and please be honest with yourself:
How many of these 30+ checkpoints are optimized on your practice’s website?
Want to find out more about how your site matches up to the best websites competing with you?
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